The first annual Strategies for E-commerce Success Conference was an ambitious venture focused on becoming the leading regional event that focuses on the most important trends and the development of e-commerce and digital retail innovations. The Bulgarian and regional digital and tech ecosystem has grown significantly over the past years. As a result, an increasing number of entrepreneurs and startup founders have emerged to start their own e-commerce business. On the other hand, more and more established retailers are turning online looking for new customers and new ways to innovate and grow.
The region of Southeast Europe is an emerging market, which has already been attracting a wave of investors and visionaries, and we want to build an event which could focus on innovation and digital strategies to help the retail sector thrive.
As a speaker at the event, I introduced the concept of Micro Moments for the first time in Bulgaria. You can see the full presentation here: https://www.slideshare.net/AleksBozhinov/micromoments-and-the-shopper-journey-economedia
For more information, speakers and agenda, please click here:www.capital.bg/ecommerce